señuelo
/seˈɲwelo/ · B2 · noun · m
lure
🪤🐦 señuelo = sounds like 'senior lure' — the old bird that lures others in
Sounds like 'sen-YWEH-lo', close to 'sin, you low': a decoy sinks you low by luring you in. A señuelo is bait, like a decoy bird used to attract others, and a shill who draws in victims.