majo
/ˈmaxo/ · B2 · adj
kind, friendly, likeable, nice, pretty
😊 majo = MAH-ho: sounds like 'my ho-ho', someone so nice you laugh ho-ho
Sound hook: majo (MAH-ho) resembles 'my ho-ho', the cheerful laugh of a friendly person. Link the sound to a likeable, nice-looking person who is pleasant to be around. Spanish also uses it as a polite way to avoid saying someone is ugly.