馴々しい
なれなれしい · narenareshii · JLPT N1 · i-adj
familiar
馴れ (get used to) + 々 repeat mark = doubled familiarity, i.e. overly familiar
The 々 is a repeat mark that doubles 馴れ (to become familiar). The doubling signals going too far, like calling a stranger 'buddy' on first meeting.