標語

ひょうご · hyougo · JLPT N1 · noun

slogan

🪧 標 (mark, sign) + 語 (word): a short word that marks what a group stands for

Read it as mark-word: a slogan is the word a campaign, company or party puts on its sign to show what it stands for. Same kanji as 標識, a road sign.

More Japanese words · How Japanese works