意向
いこう · ikou · JLPT N1 · noun
purpose
🎯 意 (mind) + 向 (facing toward) = your mind aimed at a goal: intention
向 also appears in 方向 (direction) and 傾向 (inclination), which matches the 'inclination' sense. 意向 is where your mind is heading.
向 — roof 宀 + mouth 口
Originally a pictograph of a house with a north-facing window, showing an opening in a wall under a roof. The early meaning was 'north window,' which extended to 'the direction something faces,' then broadly to 'toward' or 'direction.' The modern shape simplified the window into 口.