勧誘
かんゆう · kanyuu · JLPT N1 · noun
invitation
💌 勧 (urge, encourage) + 誘 (lure, invite) = urging someone along to come: an invitation
Kanyuu sounds like 'can you?', the words you use when inviting someone. Both kanji add a sense of drawing someone in, which fits invitation, canvassing, and inducement.