励ます
はげます · hagemasu · JLPT N1 · verb-godan
to encourage
📣 励 contains 力 (power): 励ます = give someone power, i.e. encourage them.
励 pairs 力 (strength) with 厲 (sharp, stern). To 励ます is to push someone forward with strength, so it covers cheering them on and raising your voice to do it.