vergüenza
/beɾˈɡwenθa/ · A2 · noun · f
shame
From Latin verecundia (modesty) — same root as English revere
Latin verecundia meant modesty or awe, from vereri, to respect or fear. Spanish wore it down to vergüenza. The ü tells you the u is spoken: ver-GWEN-tha. Shame is literally fearing what others think of you.