objetivo
/obxeˈtibo/ · A2 · adj
aim, goal, target
🎯 objetivo = English objective: what you throw (ject) your effort toward (ob)
From Latin ob- (toward) + iacere (to throw), same root as eject and project. Spanish swaps the English -ive ending for -ivo and the j is a throaty h sound: ob-heh-TEE-boh. As an adjective it means unbiased; as a noun, a goal or target.