avergonzar
/abeɾɡonˈθaɾ/ · B1 · verb
to embarrass
🙈 a + vergüenza (shame) = to bring shame onto someone
Vergüenza comes from Latin verecundia, meaning modesty or shyness. The a- prefix turns the noun into a verb, so avergonzar is to cause shame. The reflexive form, avergonzarse, means to be ashamed yourself.