alboroto
/alboˈɾoto/ · B2 · noun · m
bustle
📢🔥 sounds like 'all bore-rotor' — a rotor so loud nobody's bored, just uproar
Alboroto comes from Arabic al-buruz (the announcement/proclamation), via 'alborotar'. Link it to al-BOR-oto: a loud public announcement stirring up a crowd into a commotion, ruckus, or uproar.