싫다
silta · TOPIK 1
to be disliked, unpleasant
🥦 sounds like shill-ta: nobody likes a shill, so 싫다 = disliked
싫다 is said shil-ta (ㅅ before ㅣ sounds like sh, and ㅎ makes the ending an aspirated ta). A shill is pushy and unwelcome, so shill-ta = it is disliked. Compare 싫어 (shi-reo), the everyday way to say I don't like it.