発売
はつばい · hatsubai · JLPT N2 · noun
sale
🏷️ 発 (launch) + 売 (sell) = launch a product to sell it = release for sale
発 means start or emit, and 売 means sell. Together they describe a product being launched onto the market, so 発売 is used for new releases. The general word for selling is 販売.