伝わる
つたわる · tsutawaru · JLPT N3 · verb-godan
to be transmitted
📜 伝 = person 亻 + say 云: what people keep saying gets passed down
The -aru ending marks the version where it just happens: 伝わる (tsutawaru) is the news or tradition getting passed on. Its partner 伝える (tsutaeru) is someone actively passing it on. The same kanji is in 伝説 (densetsu), a legend, which is a story handed down.