しばしば
しばしば · shibashiba · JLPT N3 · adverb
often
🔁 shiba-shiba: said twice because it happens again and again
The word is a doubled syllable pair, shiba + shiba, and the doubling itself carries the meaning: repetition in sound, repetition in sense. Sound hook: a Shiba dog barks, then barks again. Shiba, shiba = often.