零售

língshòu · HSK 7

retail

🏪🛒 零 fractional/small amounts + 售 sell = selling in small lots = retail

零 means odd bits or small quantities; 售 means to sell. Retail is selling goods in small amounts to end buyers, the opposite of 批发 (wholesale, selling in bulk).

零 — rain 雨 + order 令 (phonetic)
A semantic-phonetic compound: 雨 (rain) gives the meaning and 令 supplies the sound. It originally meant scattered drops of falling rain, then extended to 'fragmentary, leftover bits,' and in modern Chinese came to mean 'zero.'

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