种草

zhòng cǎo · HSK 6

to plant a seed of desire

🌱🛒 plant + grass — literally planting grass, slang for planting buying desire

Someone recommends a product so convincingly they plant grass in your mind that keeps growing until you buy it. The grass represents a craving you cant weed out.

种 — grain radical 禾 + heavy 重 (phonetic)
种 is a semantic-phonetic compound: 禾 (grain) gives the meaning, while 重 supplies the sound. Originally it referred to seeds and the act of sowing grain, then broadened to 'kind' or 'type' (a category, like a strain of seed). In simplified Chinese it also absorbed the traditional 種.

草 — grass radical 艹 + 早 (zǎo, phonetic)
草 is a semantic-phonetic compound. The top 艹 (grass radical, derived from 艸) gives the meaning 'grass' or 'plant', while 早 underneath supplies the sound. Originally 草 referred to a specific plant and acorn-like fruit, but it shifted to mean grass and vegetation broadly, and by extension 'rough' or 'draft'.

More Chinese words · How Chinese works