炒作

chǎozuò · HSK 6

to hype; to promote (in the media)

🍳 炒 = stir-fry, 作 = make; stir-frying up hype

炒 (chǎo) literally means stir-fry, 作 (zuò) means to do or make. Together 炒作 is the act of stir-frying something up — used figuratively for hyping or sensationalising news, stocks, or celebrities.

炒 — fire radical 火 + 少 (few/phonetic)
炒 is a semantic-phonetic compound. The fire radical 火 on the left signals cooking with heat, while 少 (shǎo) on the right hints at the pronunciation. It originally described stir-frying small amounts of food quickly over a flame, the meaning it still carries today.

作 — person radical 亻 + 乍
作 combines the person radical 亻 with 乍, which originally depicted a sudden action or making something. The character means 'to do, make, or create,' with 亻 indicating human activity and 乍 supplying the sound. Over time it broadened to cover works, deeds, and acting as something.

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