招揽
zhāo lǎn · HSK 7
to attract
📣🛍️ 招揽 = 招 beckon/wave-over + 揽 gather-in = wave people over and gather them up as customers
招 is the same beckon as in 招手 (wave/hail); 揽 means to gather or pull into your arms (as in 揽客). Together: hail people and reel them in, i.e. drum up trade.
招 — hand radical 扌 + 召 (call)
招 is a semantic-phonetic compound. The hand radical 扌 supplies the meaning—an action done with the hand—while 召 (to summon, call) gives both phonetic value and reinforces the sense. Together they depict beckoning someone with a hand gesture, extended to 'recruit' or 'attract'.
揽 — hand radical 扌 + 览 (lǎn, to view)
A semantic-phonetic compound: the hand radical 扌 supplies the meaning 'to grasp, gather in,' while 览 (lǎn) gives the sound. The simplified form reduces the traditional 攬, but the logic is the same — a hand pulling things together, extended to senses like 'embrace,' 'monopolize,' or 'take charge of.'