假冒
jiǎ mào · HSK 7
to counterfeit
🎭 假 fake + 冒 pose as = pass yourself off as someone real but you're a fake
假 means false or fake; 冒 means to pose as or falsely claim. Together they describe wearing another's identity or selling a knock-off as the genuine article.
假 — person radical 亻 + 叚 (borrow)
假 combines the person radical 亻 with 叚, which originally meant 'to borrow' and provides the sound. The core idea is a person borrowing something, which extended to 'borrowed,' 'not real,' or 'fake.' From there it also developed the meaning 'leave/vacation' (time borrowed away from work).
冒 — top 冃 (cloth/cover) + 目 (eye)
Originally a pictograph showing a cloth or cap covering the eyes, suggesting something pulled down over the head. From this came the meaning 'to cover,' then by extension 'to risk' or 'brave through' (as in pushing forward despite obstacles). The top component 冃 is often miswritten as 日, but it depicts a covering, not the sun.