倡导
chàng dǎo · HSK 5
to advocate
📣 倡 = champion/initiate + 导 = guide/lead → champion-and-guide an idea
倡 (chàng) carries the sense of leading/initiating (same 昌 phonetic as in 'flourish'), and 导 (dǎo) means to guide or direct. Together: to lead-and-guide a cause — i.e. advocate or propose it.